Lifecycle Marketing & Digital Experience Lead

About The Role

We are currently seeking a Lifecycle Marketing & Digital Experience Lead to join our team on a permanent, full-time basis.

For more than 185 years, Elders has been a trusted part of rural and regional Australia. From the saleyard to the storefront, the farm gate to the family home, we back the people who back the bush — across agency, farm supplies, real estate, insurance, financial services and weather.

About The Role

The way our customers want to engage with us is changing - and we're changing with them. The Lifecycle Marketing & Digital Experience Lead is a new role at the heart of how Elders shows up for customers across every digital touchpoint, every divisional business, every stage of their journey with us.

You'll design, build and continually improve the customer lifecycle program across all our ERS divisional businesses - acquisition, onboarding, engagement, retention, win-back and advocacy. You'll own marketing's eDM and automation engine. You'll be the marketing voice on the Elders Weather website and Elders Weather App, and you'll partner with our online retail team to lift the customer experience across farm supplies and other product channels. You will also lead our AI agenda for the Digital, Direct & Experience Marketing Team - finding, piloting and scaling the AI initiatives that will make our marketing smarter, faster and more personal.

This is a role for someone who's equal parts strategist and builder. Someone who loves the data and the craft. Someone who wants to do work that's felt by real customers in real towns across Australia.

Responsibilities

• Owning the ERS lifecycle marketing strategy across every divisional business - agency, farm supplies, real estate, insurance, financial services and weather
• Designing, building and optimising automated customer journeys across email, SMS, push and in-app
• Building sophisticated eDM capability - targeting clients by geography, farming activity, product holding and trading status, and tracking the leads we generate
• Supporting the Elders Weather website and App as marketing-owned digital products - growing audience, engagement and commercial opportunities
• Partnering with the online retail team to improve the e-commerce customer experience, conversion paths and post-purchase journeys
• Owning the customer data and segmentation framework for marketing, in partnership with Data & Analytics
• Leading the marketing AI roadmap - generative AI, predictive models, personalisation, conversational and agentic experiences - with the right governance around it
• Coaching and lifting AI literacy across the wider marketing team
• Making sure everything we do is on the right side of the Privacy Act, Spam Act and our customers' trust

About You

You're someone who:

• Has a strong track record of delivering results across the lifecycle, CRM, eDM or digital experience - and can point to the journeys, the lift and the lessons
• Has built and run programs on a modern marketing automation platform (Salesforce Marketing Cloud, HubSpot, Braze, Marketo, Klaviyo or similar)
• Has a strong understanding of customer data and segmentation — and knows how to turn it into experiences that feel personal
• Has identified, piloted and scaled AI initiatives in a marketing context, and has a point of view on responsible AI
• Has worked with or alongside digital product, app or e-commerce teams on customer-facing experiences
• Holds tertiary qualifications in marketing, commerce, digital or a related field
• Has a driver's licence (we'll get you out into the network)
• Experience in agriculture, rural services, weather, agritech or a multi-divisional brand setting is a real plus — but a genuine curiosity about regional and rural Australia matters more

About Elders

As a trusted Australian agribusiness, we have played an important role in the agricultural sector for 185 years. Our expansive network across Australia offers links to markets, tailored advice and specialist knowledge across a range of products and services, including farm supplies, agronomy, livestock, wool, grain, finance, insurance, and real estate.

We are committed to a sustainable and prosperous future for rural and regional communities and creating value for all stakeholders in the agricultural supply chain, across both Australian and international markets.

Elders is for Australian agriculture.

We are now looking for the next generation to be part of something big and drive the future of Elders.

If you are ready to grow your career with Elders, please click on 'Apply' today.

For more information please visit our careers page or email ***email_hidden***

Please note, applications may be shortlisted as they are received.

At Elders, we strive to create a safe environment where everyone can thrive. We aspire to do this by recognising talent, promoting inclusion and celebrating diversity. No matter how you identify, we encourage talented people from all backgrounds, abilities and identities to apply for roles at Elders.

We will accept applications from all people with the right to live and work in Australia.