The Opportunity:we’re looking for a Product Marketing Specialist to lead our go-to-market strategy launch activities, market intelligence, and sales and customer engagement initiatives that position our solutions effectively in the market. This role plays a pivotal part in shaping how our products are understood, adopted, and valued — both by our customers and our sales teams. Part of our Marketing team, you’ll collaborate closely with our Product, Sales, and Clinical teams to craft messaging, campaigns, and tools that turn complex technology into meaningful customer stories. What you will be responsible for: Lead go-to-market launch planning and execution for new solutions and enhancements.Create compelling product messaging, content, and sales enablement tools that drive awareness and conversion.Partner with Sales and Product teams to ensure consistent, customer-centric communication.Conduct market, competitor, and voice-of-customer research to shape go-to-market strategy and messaging.Develop initiatives to strengthen customer engagement and advocacy.Deliver insights and reporting to support continuous improvement across marketing activities. What we're looking for:5+ years’ experience in product or solution marketing, ideally in B2B, technology, or healthcare.Proven success in go-to-market execution and sales enablement.Strong project and stakeholder management skills with a keen eye for detail.Experience with CRM, marketing automation, and content creation tools.Commercially minded marketer who combines creativity with analytical thinking, thrives in a fast-paced, collaborative environment, and excels at translating technical information into clear, customer-focused value.A proactive, organised approach and a passion for driving results through collaboration. Why Us? Rauland Australia and New Zealand is a trusted leader in healthcare technology, empowering care and shaping its future through innovation, collaboration and long-term partnerships. With about 250 staff across seven locations, we have supported healthcare providers deliver efficient, improved and more connected care for over 30 years.You’ll have the opportunity to do meaningful work in a supportive, inclusive environment where you’ll feel valued, trusted, and encouraged to grow both personally and professionally with access to enhanced leave and development opportunities. Interested?If this opportunity excites you and matches your experience, apply now to join a team where you can take pride in what you do.At Rauland, we’re committed to inclusion and supporting everyone to succeed. If you’re passionate about the role but need adjustments to set you up for success, we’d still love to hear from you.