Marketing Manager - Power Tools: New Product Launch

Marketing Manager
Location: Sydney

We are seeking an experienced Marketing Manager to lead the development and execution of marketing strategies for a well-established brand in the wholesale hardware and tools industry. This is an exciting opportunity to shape brand positioning, drive product marketing initiatives, and work closely with Sales and Product teams to grow market share across Australia.

Reporting to the Managing director, you will play a key role in delivering impactful marketing campaigns, supporting new product launches, and strengthening the brand’s presence across trade and retail channels including major hardware retailers and independent distributors.

Key Responsibilities

• Develop and execute marketing strategies aligned with business growth objectives
• Lead product marketing initiatives including launches, campaigns, and portfolio positioning
• Partner closely with Sales and Product teams to support channel growth and customer engagement
• Manage marketing campaigns across digital, trade, and in store channels
• Analyse market trends, customer insights, and competitor activity to inform strategy
• Manage marketing budgets and measure campaign performance
• Support brand consistency across all marketing communications

About You

• Proven experience in a Marketing Manager or Senior Marketing role
• Experience within hardware, tools, building materials, industrial, or trade related industries is highly regarded
• Strong understanding of product marketing and go to market strategy
• Commercial mindset with the ability to translate insights into action
• Excellent communication and stakeholder engagement skills
• Ability to manage multiple projects in a fast paced environment

Degree in Marketing is preferred

Why This Role

• Opportunity to work with a globally recognised brand in the hardware industry
• Highly collaborative and supportive leadership team
• Exposure to a strong product portfolio and innovation pipeline
• Sydney based role with hybrid flexibility

This is a fantastic opportunity for a commercially minded marketing professional looking to make a real impact in a dynamic and growing organisation.

To express your general interest please forward your CV (MS word format only) and detailed covering letter to *********@parasandpartners.com or for a confidential discussion contact Georgia White on 0497 855 ***  or Jo Kotsopoulos on 0414 544 *** or Maree Paras on 0423 789 ***.

Kindly note, only successful candidates will be contacted.