Senior Marketing Manager

We're partnering with Calexico - the epicentre of global fashion and home to 150+ luxury labels.Their growth has created the need for a Senior Marketing Manager to join their Brisbane team. This is a role for you if you've got a nous for campaign strategy and a love language of sell through, customer growth and tailored brand experiences. You're strategic, but also love a bit of grit and like the dance between delegating & execution. As Senior Marketing Manager for Calexico, you'll own the end-to-end marketing strategy across campaign planning, customer acquisition, conversion optimization, and retention. Your focus will be to drive sustainable growth, elevate brand presence, and deepen client loyalty across retail and e-commerce. You'll work closely with leadership, buying, and retail teams to align marketing initiatives with product drops, seasonal campaigns, and commercial targets. You'll bring structure, clarity, and momentum to marketing - ensuring every dollar spent is intentional and performance-driven. You'll Love:Working at the epicentre of trend and luxury fashion. If you've got an appreciation for quality you'll be right at homeJoining a passionate and fun team, and a business with a lot of heart.They're fast paced, high growth, and ready for your vision :) About You:You're experienced in leading marketing for a fast paced Ecommerce brand. **Bonus points if you've worked in multi-brand apparelYou're trade focused, dream in campaign metrics and love the pace and thrill of ecommerceYou understand how marketing fits together holistically, across acquisition, conversion and retention, and which levers drive which outcomes.You've got strong hands-on experience with email marketing systems, and analytics toolsYou're commercially minded - you understand margins, inventory cycles, and revenue targetsYou're a strategic thinker who can zoom out and map the vision, but also dive into execution What You'll Own Develop and lead the overarching marketing calendar aligned to seasonal buys, designer drops, and retail momentsLeading a small (& mighty) teamBuild and execute integrated campaigns across digital, social, email, paid media, and in-storePartner with the in-house creative team and external paid media partners to ensure campaigns reflect the elevated Calexico aesthetic while delivering commercial outcomesMonitor CAC, ROAS, and channel performance, adjusting strategy in real timeOwn CRM strategy including email marketing, SMS, and customer segmentationDevelop retention strategies that increase repeat purchase rate and lifetime valueAlign digital marketing with in-store clienteling initiatives This is a rare opportunity to shape the marketing engine of one of Australia's most established luxury boutiques - working closely with leadership and directly influencing the next stage of growth. If you're ready to lead strategy and execution - and build something meaningful within a luxury fashion business - we'd love to hear from you.