Marketing Specialist

Marketing Specialist

Appifany App Development
Unit 4a/91 Upton Street
Bundall QLD 4217
Gold Coast

Position: Marketing Specialist

Full Time Permanent (On-Site)

Salary Range: $85,000-$95,000 plus superannuation

Identifies market opportunities and advises on the development, coordination and implementation of plans for pricing and promoting an organisation's goods and services.

Support Marketing Strategy and Business Growth

Do you have a passion for developing marketing strategies, conducting market research, analysing consumer trends, and delivering campaigns that achieve business objectives? Then you might be the marketing professional we’re looking for.

At Appifany, we help businesses and organisations successfully promote and launch their products and services. We work with startups, government organisations, ASX-listed companies, and well-known Australian brands to strengthen market presence and grow customer engagement. We’re seeking a Marketing Specialist to identify market opportunities and implement marketing strategies that support business growth.

The Role

As our new Marketing Specialist, you'll be responsible for planning, coordinating, and executing marketing campaigns that promote the organisation’s products and services. You will analyse consumer behaviour, conduct market research, advise on strategies for pricing and promotion, and ensure marketing activities align with business objectives.

This is a full-time, in-office role based on the Gold Coast. We’re a small team, so we value initiative, collaboration, and creative thinking.

Key Responsibilities

• Identify market opportunities and advise on pricing, promotion, and positioning strategies
• Develop, coordinate, and implement marketing strategies, policies, and programs to support business growth
• Conduct and analyse market research to understand consumer trends, preferences, and potential demand
• Plan and manage advertising and promotional campaigns across relevant channels within budget and time constraints
• Build strong relationships with clients and provide guidance on marketing strategy and campaign execution
• Coordinate production of marketing materials, including copywriting, creative assets, and media placement
• Track, analyse, and report on campaign performance to optimise marketing effectiveness
• Support product and service launches through strategic marketing initiatives
• Collaborate with internal teams to ensure consistent brand messaging and alignment with organisational goals

About You

• A relevant qualification equivalent to at least diploma or advanced diploma specialising in marketing
• Minimum 2 years of experience in a marketing or business development role
• Skilled in marketing strategy, campaign planning, advertising, and reporting
• Must have experience conducting market research and analysing consumer and market trends
• Confident providing marketing advice to clients or stakeholders
• Must have strong communication and presentation skills
• Excellent organisational and project management abilities
• Ability to work independently and collaboratively
• Experience in technology or product marketing is preferred but not required

Why Appifany?

• Work on diverse marketing initiatives across multiple industries
• Friendly, supportive office culture
• Opportunities to contribute to strategic business growth
• Creative autonomy and variety in your daily work
• Work with a passionate team who values innovation and results

Apply Now

Submit your CV and a brief cover letter outlining your relevant marketing experience and interest in the role.

www.appifany.com.au

Job Type: Full-time

Pay: $85,000.00 – $95,000.00 per year

Work Location: In person